Hi, I’m Lindsay

I help teams build thoughtful products through exceptional craft, strategic thinking, and people-first leadership.

A design leader with 15+ years of experience spanning UX, product strategy, design operations, and emerging technologies.

AI. Product innovation. End-to-end product design.

Designing a personalized mobile experience powered by AI and behavioral design.

Identity Development App

Customer research. Personalization. Product strategy.

Using customer insights to deliver more relevant product experiences at scale.

Best Buy

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Creative direction. Brand strategy. Design leadership.

Minnesota Orchestra

Defining the digital expression of an evolving brand.

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Research-driven strategy. Information architecture. User-centered design.

Translating a refreshed university brand into a cohesive digital experience.

St. Edward’s University