case study
Identity Development App
Designing a personalized mobile experience powered by AI and behavioral design.
Project Overview
Curious about how AI is reshaping product design, I set out to build a mobile experience from the ground up. From product strategy and brand identity to UX, AI workflows, and MVP development, this project explores how emerging technology can accelerate innovation without replacing thoughtful design.
Role
Product & Design Lead
Responsibilities
Product Strategy
Experience Strategy
Creative Direction
AI Innovation
End-to-end MVP Development
Approach
Identify
Recognized an opportunity to rethink identity development through a more personalized product experience.
Define
Established the product vision, experience architecture, and visual brand identity from the ground up.
Build
Leveraged AI alongside traditional design methods to rapidly design, prototype, and develop the MVP.
Iterate
Incorporated user feedback and continuous iteration to strengthen the product experience.
Identify
Recognizing a Market Gap
As someone passionate about personal growth, I found myself relying on a collection of apps, journals, and coaching tools that each solved a different piece of the puzzle. I saw an opportunity to bring those disconnected experiences into one personalized product while using the project to explore how AI could accelerate modern product development without compromising thoughtful design.
Define
Designing Around Personalization
The product was built around one core principle: make every user feel understood. That idea shaped everything from onboarding to the personalized experience that followed.
Start with the Outcome
Define the experience first, then work backward to the information needed to personalize it.
Make It Personal
Every feature reinforces the feeling that the product understands the individual.
Fit Real Life
Support meaningful growth through quick, approachable interactions that fit naturally into everyday life.
Simplify the Journey
Eliminate the need to switch between apps by bringing the entire experience into one place.
Build
Human Judgment. AI Execution.
AI accelerated execution, but human judgment shaped the product. Every iteration required product strategy, UX expertise, and design craft to transform AI-generated outputs into a cohesive, high-quality experience.
Tool Stack
Strategy: Claude, ChatGPT
Content Generation: Claude
Design: Figma
Build: Lovable
Voice: ElevenLabs
Engagement: OneSign
Refine
Shaped by User Feedback
Beta testing uncovered opportunities to strengthen long-term engagement. I introduced lightweight progress tracking and downloadable phone wallpapers to help users stay connected to their goals throughout the day.
Outcome
More than an app, this project became a proof of what's possible when product strategy, design expertise, and AI work together.
