Case Study
St. Edward’s University
Creating a more intuitive digital experience for the next generation of students.
Impact
Brand Refresh
Student Experience
Digital Modernization
Responsibilities
UX Strategy
Experience Design
Customer Research
Project Leadership
Project Overview
As St. Edward's University refreshed its brand, the digital experience needed to better reflect the institution while making it easier for prospective students to explore programs, navigate content, and take the next step. Through customer research, UX strategy, and visual design, I helped create a more intuitive and engaging digital experience.
Approach
Identify
Grounded design decisions through user research, A/B testing, and customer insights.
Define
Established a design system that aligned the refreshed brand with a more engaging digital experience.
Lead
Directed the user interface and partnered closely with development through implementation.
Deliver
Launched a modern digital experience aligned with the university's evolving brand.
Identify
Grounding Every Decision in Customer Insight
Before exploring design solutions, we combined qualitative and quantitative research to better understand user behavior and customer perceptions. Through user interviews, A/B testing, and analytics, we identified opportunities to simplify navigation, improve usability, and create a more engaging experience for prospective students.
Define
Translating Brand into Experience
The refreshed brand provided an opportunity to rethink how the university was experienced online. Working closely with stakeholders, we established a visual language that felt more engaging, approachable, and reflective of the student experience while maintaining consistency across the site.
Lead
Research informed every design decision throughout the project. I led the creative direction for the homepage, designed the internal user interface, and partnered closely with developers to ensure the experience remained cohesive from concept through launch.
Deliver
Outcome
The redesigned website created a more intuitive experience for prospective students while bringing the university's refreshed brand to life online. By combining customer insight with thoughtful UX and visual design, the project established a stronger digital foundation that better supported recruitment and future growth.
