Additional Projects
While websites are my bread and butter, I enjoy the opportunity to work on a variety of projects.
App Design Concept
Tasked with concepting an app for a new Minnesota Orchestra membership product. I used this opportunity to look at our purchasing path holistically and find design solutions to ease the experience for users on-the-go.
Email Strategy
Led efforts for an email strategy refresh project. The team reviewed and updated design and copy to align with brand identity and email best practices to create functional, easy to scan and clear call-to-action emails. All emails in this project saw an increase in open rate and click-through rate.
Examples
Brand Identity
Each brand is unique. I make the time to get to know the brand and the people behind it to best visually represent the goal, mission and personality of the organization.
Below is a sample of brands I have worked with; including establishing brand standards and voice, designing logos and print collateral, and creating social, email and presentation templates.
Anti-racist Learning Project
In January 2020, the Minnesota Orchestra committed to reduce its reliance on and reproduction of white privilege through the leadership of our Anti-racist Consultant. In August 2020, the Diversity, Equity and Inclusion Committee approved and commenced three Learning Projects for the 2020-21 season designed to focus carefully on these efforts in order to build more mutually beneficial relationships with AMELIA* individuals, organizations and communities.
Co-leading one of the Learning Projects aimed to disrupt white privilege in our communications and marketing; I regularly facilitate conversations about racial inequities, review and edit organizational messaging through an anti-racist lens and encourage growth through learning and action. To date, the three Learning Projects are active and continually evolving.
*AMELIA = African, Middle Eastern, Latin, Indigenous, Asian.
Note: In our organization-wide anti-racism work, following input from colleagues, we have decided to use the acronym AMELIA, a term that reflects global heritage rather than skin color, instead of BIPOC or other common acronyms. We acknowledge that any term will be unsatisfactory as it groups people together on the basis of their non-whiteness and who they are not. We recognize that this is a profoundly imperfect social arrangement.